We are a marketing company that, within a year, has helped numerous brands grow, gain recognition, and become more influential.
OKR (Objectives and Key Results) is a goal-setting framework that helps companies and teams: OKR works like a strategic compass for the organization. 1. Objective – The Goal An Objective should be: Example Objective:Increase customer satisfaction and strengthen brand trust. This sets the direction without using numbers. It describes what we want to achieve. 2.
360° feedback (or 360-degree evaluation) is a performance assessment method where an employee is evaluated not only by their manager, but also by colleagues, subordinates, clients, or partner organizations.In other words, the employee receives feedback from all directions — leadership, team, and surrounding environment. It’s called “360°” because it provides a full-circle view of the
Meta (Facebook and Instagram) has announced plans to fully automate the ad creation process by the end of 2026, using artificial intelligence. The new system will enable AI to generate images, videos, and ad texts entirely on its own — based only on the brand’s provided materials and budget. AI will not only create the
Australia’s national advertising campaign, “For The Good Of”, aims to raise awareness about online safety for children and adolescents by promoting a social media ban for individuals under the age of 16. This initiative is designed to protect children’s mental health and well-being by reducing the negative impacts of the online environment. The Australian government
Despite the growing importance of AI-powered search, most companies are not investing in generative engine optimization (GEO). New survey data from Centerfield, highlights a clear skills and resource gap among digital marketers. According to Centerfield’s survey: • 63% of marketers said their company isn’t dedicating time, budget, or staff to GEO. • On average, only
The study examined 16 million URLs and found the following 404 rates: Overall, AI assistants are directing searchers to broken or fabricated links at a 2.87 times higher rate than a regular Google Search.While this is a problem for people using AI to write their content, it can be a bit of a benefit for