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Despite the growing importance of AI-powered search, most companies are not investing in generative engine optimization (GEO). New survey data from Centerfield, highlights a clear skills and resource gap among digital marketers. According to Centerfield’s survey: • 63% of marketers said their company isn’t dedicating time, budget, or staff to GEO. • On average, only
The study examined 16 million URLs and found the following 404 rates: Overall, AI assistants are directing searchers to broken or fabricated links at a 2.87 times higher rate than a regular Google Search.While this is a problem for people using AI to write their content, it can be a bit of a benefit for