Meta (Facebook and Instagram) has announced plans to fully automate the ad creation process by the end of 2026, using artificial intelligence.
The new system will enable AI to generate images, videos, and ad texts entirely on its own — based only on the brand’s provided materials and budget.
AI will not only create the ad content but will also handle optimization automatically, according to goals, target audience, interests, and location.
Meta’s goal is to minimize human involvement in the advertising process, ensuring faster, more accurate, and more efficient results.