Despite the growing importance of AI-powered search, most companies are not investing in generative engine optimization (GEO). New survey data from Centerfield, highlights a clear skills and resource gap among digital marketers.
According to Centerfield’s survey:
• 63% of marketers said their company isn’t dedicating time, budget, or staff to GEO.
• On average, only 9% of marketing resources go to GEO, compared with 24% for SEO and 36% for social campaigns.
• Just 33% of marketers report a good or expert understanding of GEO—compared with 72% for SEO.
• 41% expect their company to allocate more GEO resources in the next year.
